CTR Calculator
Enter clicks and impressions to calculate CTR as clicks ÷ impressions × 100.
A QUICK WALKTHROUGH
How to use this tool
- Enter the number of clicks and impressions.
- Select Calculate.
- Review the resulting percentage and formula.
Observed arithmetic only
This calculator uses only the clicks and impressions you enter. It does not supply benchmark data or make ranking, quality, or performance claims.
Valid input
Clicks must be zero or greater, impressions must be greater than zero, and clicks cannot exceed impressions.
Local calculation
Your values are parsed and calculated in this browser. They are not uploaded or stored by this page.
GOOD TO KNOW
Common questions
What is the CTR formula?
CTR = clicks ÷ impressions × 100.
Can clicks be greater than impressions?
No. That combination is impossible for this calculation and is rejected.
Does this tell me whether my CTR is good?
No. It only calculates the percentage from your entered counts and provides no benchmarks or ranking claims.