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Footfall Conversion Calculator

Visitor mode: converted visitors ≤ footfall. Event mode: events may exceed footfall; the ratio is not a probability and non-converted visitors cannot be derived.

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Visitor mode: converted visitors ≤ footfall. Event mode: events may exceed footfall; the ratio is not a probability and non-converted visitors cannot be derived.

counts; revenue uses the supplied currency/value unit

scenario | period | mode (unique/events) | footfall | conversions | revenue (optional) | value unit (optional)

No deduplication or attribution is inferred. Ratios use original decimal inputs; displayed decimals are rounded to 12 places and exact fractions are included. Input format: digits with an optional decimal part; at most 200 characters per number and 100 additional scenario rows. Whole-count fields accept digits only. No exponent notation.

A QUICK WALKTHROUGH

How to use this tool

  1. Choose a model
  2. scenario | period | mode (unique/events) | footfall | conversions | revenue (optional) | value unit (optional)
  3. Enter named, period-labelled rows. The report includes every row, original and parsed inputs, units and formulas. Copy and TXT use the same successful snapshot; editing invalidates it.

Formula

Visitor mode: converted visitors ≤ footfall. Event mode: events may exceed footfall; the ratio is not a probability and non-converted visitors cannot be derived.

Report

Enter named, period-labelled rows. The report includes every row, original and parsed inputs, units and formulas. Copy and TXT use the same successful snapshot; editing invalidates it.

GOOD TO KNOW

Common questions

What does a zero denominator mean?

Only that ratio is undefined; valid counts and other results remain available.

How do I compare scenarios?

Enter named, period-labelled rows. The report includes every row, original and parsed inputs, units and formulas. Copy and TXT use the same successful snapshot; editing invalidates it.

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