Markup Calculator
Enter your cost and markup percentage to see the resulting selling price, profit, and gross margin.
A QUICK WALKTHROUGH
How to use this tool
- Enter the item cost.
- Enter the markup percentage applied to cost.
- Review selling price, profit, and the separate gross margin result.
Markup and gross margin are different
Markup is profit divided by cost. Gross margin is profit divided by selling price. For a 25% markup, the gross margin is 20%.
Local calculation
The arithmetic runs in your browser. This tool does not use market prices or claim that a result is competitive or recommended.
GOOD TO KNOW
Common questions
What is the selling price formula?
Selling price = cost × (1 + markup ÷ 100).
How is profit calculated?
Profit = selling price − cost, which is cost × markup ÷ 100.
Why is gross margin lower than markup?
Markup uses cost as its base, while gross margin uses the higher selling price as its base.