Referral Conversion Rate Calculator
Enter observed channel totals to calculate descriptive funnel percentages and ROI.
A QUICK WALKTHROUGH
How to use this tool
- Enter visits, clicks, referrals, conversions, cost, and revenue.
- Calculate the observed funnel rates and return on investment.
- Use results descriptively; they do not infer causes or future performance.
Observed arithmetic
The tool reports ratios in the entered sample and ROI as (revenue−cost) ÷ cost. It does not infer causation or predict future results.
GOOD TO KNOW
Common questions
Does this predict campaign performance?
No. It summarizes only the values you enter.