ROAS Calculator
Enter the attributed revenue and ad spend from your own records. Optionally add a gross-margin percentage to estimate the break-even ROAS reference.
A QUICK WALKTHROUGH
How to use this tool
- Enter attributed revenue and ad spend.
- Optionally enter gross margin as a percentage of revenue.
- Review ROAS and, when supplied, the break-even ROAS reference.
Entered values only
ROAS = attributed revenue ÷ ad spend. Break-even ROAS = 1 ÷ gross-margin fraction. These formulas assume the entered values are comparable and exclude attribution rules, refunds, taxes, fees, and other costs; the result is not a profit calculation.
Scope
This browser tool does not infer attribution, refunds, taxes, fees, or profit.
GOOD TO KNOW
Common questions
Does this calculate profit?
No. It shows ROAS and an optional gross-margin break-even reference from your entered values.